Why I Started Assistual

Running a business is rewarding - but let’s be honest, it’s also chaotic. After years of building and scaling my own companies (including founding the food franchise Street Greek), I realised the real power in any business isn’t just great ideas - it’s great systems.

I launched Assistual to bring that operational clarity and calm to other business owners. The name itself is a blend of “assist” and “virtual” - simple, clear, and focused on what I do best - being the extra brain, hands, and structure that keeps everything moving behind the scenes.

How I Work

Working with me is straightforward, friendly, and totally tailored to your needs. I’m not here to overwhelm you with processes — I’m here to lighten your load.

▪️ Strategic, but hands-on

▪️ Calm and organised (especially when you’re not)

▪️ One point of contact — always me

▪️ Flexible support with no lock-in contracts

Whether you need inbox management, local marketing support, or someone to keep your franchise ops in check, I’ve got you covered.

Whether you're just opening your first location, expanding to new sites, or managing a growing franchise network - I can help you stay organised, streamline operations, and keep everything running smoothly behind the scenes.

Running a business with a small team (or solo!) means wearing too many hats. I’m here to take some of those off your head - handling the admin, systems, and day-to-day so you can focus on delivering, building, and scaling.

You’ve got the vision and drive - now you need someone to support the engine behind it. From refining systems to managing the details that slow you down, I help founders create space to think bigger and move faster.